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Staff List

PIF Team

Nigel Baker - CEO
Nigel joined the Pet Industry Federation in December 2012. He has more than 30 years’ experience in the pet trade and brings considerable commercial experience from the senior positions he has held in pet food manufacturing and supplier companies. Most recently, he has acted as a consultant to a number of businesses advising them on a range of issues to help them develop commercially.

Alexandra Baker - Chief Operating Officer
Alex is responsible for overseeing the strategic direction of the company's membership, events and internal processes; and for co-ordinating PR and communications activity. In addition, Alexandra co-ordinates company policy, working with a range of welfare, government and veterinary group on policy issues that affect PIF members, and supports the CEO in advancing the growing portfolio of commercial activities.

Helena Karasz - PA to Executive Office 
Helena joined PIF in 2020 and is personal assistant to Nigel Baker, Alexandra Baker and Peter Mackintosh.

Education Team

Vicky Skinner - Education Manager
Vicky is responsible for managing the qualifications and education courses that PIF offers the pet industry. In addition Vicky also manages the PIF grooming schools around the country.

Shelly Roberts - Education Coordinator
Shelly works with Vicky to deliver PIF's education provision and is often the first point of contact on any education related issues.

Membership Team

Gemma Martin - Membership Manager
Gemma is responsible for supporting and developing the Pet Industry Federation's membership and works with colleagues to maintain and extend member benefits. She oversees the customer service function within the Federation, providing support to existing members and information to new and potential members.

Pauline Tompkins - Customer Service
Pauline works alongside Gemma offering details to members and potential members about the range of benefits, events, products and services that the Pet Industry Federation offers.

Event Team

Daniel Everett - Events Coordinator
Dan coordinates all events PIF put on including Petindex, the British Dog Grooming Championships, the PIF Awards, membership meetings and more. Dan also coordinates the events PIF will attend throughout the year.

Accounts Team

Peter Mackintosh - Chief Finance Office
Pete manages the Pet Industry Federation's accounts.

Michelle Cafferty - Assistant Accountant
Michelle has joined the Pet Industry Federation to assist Peter in running the day to day accounts. Michelle will be working with all areas of the PIF team and with all of our customers and members.